Lewis Watson is a small artist which doesn't have any audience details about them, because of this i will be looking at a similar artist but is bigger so he has more information on him and has a similar target audience, this artist is called Ben Howard.
The first thing i am looking at is which gender is more likely to be interested in listening to and watching a acoustic artists music video. The majority of people who listen to Ben Howard are female, this is common statistic in the acoustic genre as most people who listen to acoustic artists tend to be female this could be because the music is softer and more gentle than other types of music which can appeal more to female than males because stereotypically males listen to heavier music such as rock. This could suggest that when making a video for such an artist the best type of video would be a slow calm one not a fast paced quick changing shot type of video, this type would also fit with the music better as well as the audiences preference. This means that the primary target audience for Ben Howard would be female, because the primary target audience is female this would mean that the secondary audience of Ben Howard would be male.
Most people who listen to Ben Howard are young, the reason for this could be because he relates more to younger people with his lyrics and genre, he is a relevant artist who plays a lot of gigs and festivals which can result in more younger people being able to find out about him and his music easier. Ben Howard is also very popular in the indie charts when he releases music, the type of people who are most likely to listen to popular indie artists tend to be young females. Using this information you can see that the primary target audience is young females. This means that there are alternate secondary audiences such as young male, old male/female.
From this data you can see that the political views of people who listen to Ben Howard are pretty far left. One reason for this could be to do with some of the lyrics that he uses. He doesn't reference politics in this music but his other views and thoughts in his lyrics may be similar to the thought s and feelings of people who are typically left wing. Using this data you can see that the primary audience for Ben Howard would have left wing political views therefore the secondary audience would have right wing political views. Personally I do not believe that political view do not really have a huge factor in how people portray music and listen to it, but I think that they can effect what is in a music video
