About an Acoustic Artist - Lewis Watson

I have chosen to look at the artist Lewis Watson because the artist i am using for my music video is not a big artist and doesn't have an online persona they just play gigs and make music on their own without sharing it online. So i have chosen to look at Lewis Watson because he is a very similar type of artist and it will be easier to analyse than Josh.

About:

London-based singer/songwriter Lewis Watson got his start in music while still a teenager by quietly uploading cover versions of his favorite songs to a sleepy YouTube account in 2010. The singer's spare acoustic guitar complemented his booming and slightly soulful voice on covers of tunes by the Knife, Bombay Bicycle Club, Bon Iver, and others, and before long he was uploading his own original compositions to great response. Watson began playing out in support of larger acts, and after a gig with his former music teacher Joe Porter, Porter offered up his production services in the recording of Watson's first studio material. The speedy sessions yielded four songs that were eventually released as the cheekily titled EP It's Got Four Sad Songs on It BTW. The buzz surrounding the 2012 release of the EP was enough to have numerous record labels knocking on Watson's door, eventually landing him a contract with Warner Bros. and hurling him into the world of festival performances, Billboard charts, and an ever-growing fan base. Response was so strong to the first EP that a second, Another Four Sad Songs, followed just months afterwards. Things moved quickly and Watson worked tirelessly on a third EP, this time aided by big-ticket songwriters and producers including Richard Wilkinson (Kaiser Chiefs), Mr. Hudson, and collaborators of Arctic Monkeys, Florence and the Machine, and many others. In early 2013 this third EP, Wild, was released. It, too, contained four sad songs, but revealed a heightened confidence and glossier production values than Watson's first two releases. Two more EPs followed in 2013, and Watson's debut full-length album, The Morning, was finally scheduled for release in July of the following year, boasting a much more full-bodied production than before; it also came in a Deluxe Edition that contained every song Watson had ever released.

Spotifys information on Lewis Watson reports that he is most listened to in the London in the UK.

Lewis Watson is quite a big and popular artist as he has 442,174 listeners a month

This is information about what the stereotypical Lewis Watson fan is like, therefore this is his target audience. The majority of his fans are young, female and have strong left views when it comes to politics. These results are similar to other acoustic artists.

 Lewis Watson is signed to two record labels these are Warner Music Group and Cooking Vinyl, Warner Music Group is an American global record company and is one of the three 'big' recording companies. Cooking Vinyl is a UK based independent record company




Lewis Watson sells merchandise on his own store, he sells a variety of different items such as Jumpers, Beanies and signed vinyl.

Here are some of Lewis Watsons most popular songs/videos.

The Killers | Mr Brightside

Singer - Brandon Flowers
Genre - Alternative Rock
Label - Lizard King
Writers - Brandon Flowers, David Keuning
Producers - The killers 

Relationship between visuals and lyrics 
The relationship between visuals and lyircs in the music video are weak but they do have a direct connection. There is a lot of shots of the band performing and playing in time with the lyrics. There is also a narrative of a love triangle. There are performance and narrative shots. There are common conventions of a indie/rock genre. The common convention of the killers performing and then the indie convention is the narrative and the extravagant colours and clothing. The video and the lyrics are both about to men a female in a love triangle. These characters are played by actors and then the lead singing himself Brandon Flower. The visuals show us that the female kissed another male and that Flower is getting jealous. The lyrics "jealousy turning snakes into the sea" reflect this. The narrative doesn't directly have a relationship with the lyrics; however it the narrative reflects the lyrics meanings and ideas.

Genre Characteristics
The genre of the song "Mr. Brightside" is indie/rock. The typical conventions of a indie are usually unique and abstract. The song writer and director created an artistic and abstract video out of something small and simple. Typical genre characteristics of an rock would be for the music video to show some performance in the video instead of being a simple narrative. Pop music usually sticks to the narrative; whereas rock either mixes or just performance. the majority of the camera shots are close ups of the bands faces or instruments. These are also typical genre conventions of rock music. The face of the band is flower himself therefore most of the camera shots (whilst they were performing) are focused on his face.

Intertextuality
The music video has taking inspiration from the film "Moulin Rouge". It is similar to "Moulin Rouge" in the way of the love triangle and the mis-en-scene. There are also a few references to "snow White". In the first few seconds we denote the female protagonist gets thrown an apple and she is dressed in all white. The red apple is symbolising poison and the story of Adam and Eve. The apple is causing destruction in the means of temptation and mistakes. flower chucks her the apple and then she goes to kiss another man. He is pushing her away and towards other men with his possessiveness. We are also able to connote Flowers possessiveness through the lyrics; "I want it all".

Performance and narrative 
The first thing we see in the initial wide shot is a stage and the killers standing on the stage performing. Gradually throughout the video we see the performance and the narrative having interlocking shots. There is a "Moulin Rouge" setting, the location is all set in one place however it is a large location with multiple rooms. The rooms allow the multiple relationships that are going on to be shown in private. Even though most of the time the couples are running into these private rooms alone, the other member of the love triangle ends up being there and seeing what is happening. This is another representation of how jealously can effect a person in love. The audience is able to connote that the song and the visuals are about jealousy in a relationship and how it can become toxic due o the jealousy turning into possession. There are also shots of the instruments and they are plugged in; making the performance authentic. This allows the audience to denote the band is playing live to this "Moulin Rouge" audience. The girls are dancing to this song therefore making it even more authentic and realistic.

Narrative
The narrative is about a man that falls in love with a women that is already in a relationship. We denote that Flower and the female protagonist are dancing together, this could signify that they are having relations. The other man in the relationship finds out about Flower and the female protagonist, therefore finding out about the affair. Both Flower and the other man argue over her and flower looses her. Flower doesn't stop seeing her. Overall the narrative is about adult relationships; however we connote that they are playing childish games. This can attract to the younger audiences. There is a closed non linear narrative. The close narrative occurs due to the fact the audience can denote in the beginning that there is a love triangle and Flower is jealous and pushing the female protagonist is being pushed away. In the middle of the music video we can see the action occurring. Initially we denote the band performing on the stage; then in the middle we see the action occurring, both Flower and the other man are with the female protagonist. Finally the last shot we see the other man in the love triangle walk away from her. We can connote that Flower and the female protagonist end up together. However the narrative is also non-linear due to the fact that there are performance shots interlocking with the narrative shots. Propp's theory can be applied in this music video. We can denote that there is a 'hero' that is Flower. There is also the villain that is the other male in the love triangle. The audience can also denote a princess. That was the third wheel in the love triangle. the hero is the character that seeks something; that something being the female protagonist. We can connote that the other male is the villain due to Propp's theory stating that the villain in  the music video is the person that gets in the way of the hero getting something. Finally we can apply Propp's theory to "Mr. Brightside" by calling the female protagonist the princess. She acts as the reward for the hero. The hero (Flower) ends up with the female protagonist. One of Barthes codes can also be applied to the music video. The proairetic code can be applied. We are left wondering throughout the video what is going to happen next and who is going to end up with the female protagonist. The tension is building up throughout the video; the killers do this by the audience viewing the females and the males love affair. The man she was originally with is gradually figuring it out. This is building tension because as the audience we are unsure as to what the male is going to do. We can also apply Levi-Straus' theory of binary opposites. We can denote that there is a love triangle. We can denote the other male in the love triangle, being a negative character. We connotehim being evil and the male protagonist (Flower) being the hero. This shows the binary oppositions of evil vs. good.

Mode of address
Flower does look directly at the camera whilst there is a close shot of his face in the beginning. This is breaking the fourth wall. It is said that Flower was looking at the camera because he was the face of marketing for the killers at the time. With Flower looking through the camera it is making a direct connection with the audience and it makes the audience feel like he is looking at us. The gratifications theory would state that Flower is building a personal relationship with the audience.

Star Treatment
The lead singer of the killers is singled out throughout the video. He was known as the key marketing angle for the killers. In many of their music videos there is close shots of Flower looking directly into the camera at the audience. Therefore in "Mr. Brightside" when he looks directly at the camera we are able to connote that he is the star of the music video. We are also able to connote this through the fact that he is playing a character in the love triangle. Not only is he involved in the performance with the rest of the band; but he is also deeply involved in the narrative, instead of getting another actor they use him, so that the audience is able to get involved in the love triangle and are able to connect with him and the love triangle.

Representations
The imagery has strong intertextualty references to Moulin rouge. the girls are seen wearing provocative clothing. The audience can denote the girls being controlled by the men in the music video. Over the female gender is represented as being an objects of pleasure for the men. The colour red also represents lust and love in the music video. Also red can represent the emotion anger; we can connote that the men in the room may be feeling lust for the women, Flower may be feeling love for the female protagonist. Then the women may have a sense of anger towards the situation. As the narrative proceeds the audience emphasises with the male protagonists (Flower) wanting him to get the girl in the end.

Male Gaze
There is voyeurism in the music video. The main female protagonist is displayed as a prostitute and is being controlled by another men. There are shots of the girl lifting up her skirt among with the other girls. This is showing the voyeuristic side of men and how they observe women as an object of pleasure. The females in the music video are mainly shots of their body. There are close shots of their legs and they are lifting up their skirts to show more leg. This relates to what Carole Clover stated; saying that women are showing their bodies in order to imply that they wish to express their sexual confidence.

Pace
The overall pace is fast. The drum beat is fast and all the visuals are fast moving.

Shots
The shots are 80/20 narrative to performance. We denote the performance of "The Killers" is occurring to break up the narrative. When the audience denote the performance we can see that there are more close shots of Flower himself and then medium shots of the rest of the band due to the fact that they are not as important to narrative as Flower himself. Because Flower is the protagonist in the narrative the shots in the performance are mainly on him and the instruments. The audience can connote that Flower is more important than the rest of the band members. The shot variety in the narrative are more varied. The audience can connote in the narrative that the video is focussing on both the female and male protagonist and the male antagonist. Overall the shots are focussing on the main characters and the mis-en-scene. There is one location throughout; however the location has several small rooms, enabling the two protagonists in the love triangle to run off together and then have the antagonist following them. In the narrative there are generally wide shots of the characters; this allows the audience to denote the Moulin rouge theme in the music video. We can see the females dancing and lifting up their skirts in a provocative way. The medium long shots are also used to enable the audience to denote that their are three people in the relationship. Also there are shot reverse shots of the female protagonist and male antagonist and protagonist. This is allowing the audience to infer the relationship between the three characters. went tre is shot reverse shot, they use close shots to enable the audience to see the characters facial expressions. The facial expressions allows the audience to connote the emotions that are occurring between the three. For example when we see Flower looking at the male antagonist, we can understand there is some hatred and jealously occurring in the eye contact. Then when Flower looks at the female protagonist; we can connote there is a sense of love and want to be together.

Effects
There aren't any visual effects added to the music video. The theme of the Moulin Rouge and the colour red are strong and it represents love, lust and anger. There are mainly quick cutaway transition shots. They are quick cutaway shots so that the audience don't notice the cut away shots and the narrative is coherent and fast paced.

Mis-en-scene
The mis-en-scene was heavily inspired by the film "Moulin Rouge". The location and the room was designed heavily in the colour red. The colour red can represent the feelings of love, lust and anger. In the film Moulin Rouge the girls are portrayed as being items of pleasure and they are dressed in provocative clothing much like in the music video. Moulin Rouge is about a young writer to comes to Paris to the drug and prostitution lifestyle."Moulin Rouge" is about an underground night club in which the rich and poor men are able to visit and have a good time. Things then take a turn for the worst when the main character has a love affair and becomes in danger. He is in over his head. The audience in the music video can connote that Flower relates to the main character in Moulin Rouge. The room is red and the costume designs are over dramatic and the female characters aren't wearing a lot of clothing. The men's costume's are three piece suits, therefore the audience can connote that they are of higher status. 

Goodwin Theory

Andrew Goodwin

- Director of Music and Organist at Bangor Cathedral for 37 years

Andrew Goodwin states that there are 5 key aspects of a music video that we as the audience look out for.

• Thought beats - Seeing the sound in your head
• Narrative and perfomance 
• Star Image
• Relation of visuals to the song
• Technical aspects of the music video

Thought beats

- First step - you look into the music and interpret it looking at the chorus/verses

-Second step - 'Voice within the song' Artists are unique and can be identified from the rest and can standout.

-Third step- the story a artist is telling within their songs. This can make the artist to be also known as the story teller. The music video can be seen to aid the story that the artist is telling us through the vocals of the song 

Narrative and performance 

 - Goodwin says that we tend to make up our own idea of the messages being sent in a song from a basic understanding of what it may actually be about.

- Music videos should be of the same standard every time and the narrative and performance work together in order to keep the audience interested and not bored of a music video.

-When the artist acts as the actor/singer as well as the participant in the music video, this makes the video more authentic and original. Goodwin believed that miming is still the most popular thing done in music videos today however it is in the artists best interest to make it look as real as possible to the audience  

Star image

- Star image is a vital aspect of music videos

- Artists want to obviously look unique in order to stay current and for audiences to remember them. This star image develops overtime and plays a big role in the production process of music videos.

Relation of Visuals to the song

-There are three ways in videos that are used to promote a song:

1. Illustrate: Music videos set certain images to illustrate the meaning of their songs lyrics and the genre.
2. Amplify: This is where the meaning of the song is completely ignored.
3. Disjuncture: Repeatability -meanings and effects are manipulated and constantly reinforced and shown through video and drummed into our vision.

Technical aspects of the music video

-Technical aspects hold the music together (cinematography, movement, angle, mise-en-scene, editing, sound and special effects)

-Speed, camera movement, editing, cutting and post production are all forms of 'use of camera'

Lighting and Colour - 'Helps set the mood' and adds emphasis on key/dramatic moments.

Mise-en-scene - The setting is vital, It m=needs to look realistic in order to look professional therefore appealing to a winder target audience.

Beats - the cuts and beats go with the rhythm in order to make the video more entertaining. 

Theories of Music Videos

Strauss

Strausee was ananthropologist who was born in France in the early 1900's. He believed that the way we understood certain words depends not that much on the meaning they contain but by our understanding the different of the word and its 'oppsoite'

He believed that a meaning in narrative is bases upon binary opposites. Strauss observered that all narratives are based on or around conflict between binary opposites. Examples are:

• Good/Evil
• Black/White
• Human/Alien
• Human/Nature

Propp:

Vladimir Propp developed a character theory for studying media texts and productions, which indicates that there were 7 broad character types in the 100 tales he analysed, which could be applied to other media:

• The villain (battles hero)
• The donor (prepares the hero)
• The magical helper
• The princess
• The false hero
• The dispatcher
• The hero

Barthes:

Todorov:

Tzvetan Todorov's narrative theory suggests that all narratives follow a three part structure where they begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored.

Laura Mulvey: 

Visual Pleasure and Narrative Cinema was an essay written by Laura Mulvey. An essay which coined the term “Male Gaze” which soon went on to become a very well know and discussed theory. In film, the male gaze occurs when the audience is put into the perspective of a heterosexual man. The concept of gaze is one that deals with how an audience  views the people present. It can be thought of in three ways, How men look at women, How women look at themselves, How women look at other women

My Idea

Music:

The music video i will be making will be of a song in the acoustic genre. The video will follow conventions of acoustic music videos but will also have its own style. The examples of artists that are similar to the artist i am using are people such as: Bon Iver,  Ben Howard, Benjamin Francis Leftwich, Lewis Watson

                                                                                                         
 I have found an Artist who i am going to make my music video for, he is called Josh Beattie, he is my friend so it will be easy to organise parts of the production with hm and get his permission. This is a link to some work Josh has previously done under a different name.
The music will link to the video in some ways. The song is winter related which links to the video because it will be shot in winter, the lyrics will link o different parts of winter, such as the ice and cold.

Video Idea:
My video won't have a narrative or story to it, apart from the small links in the words it will be a more visual and aesthetically pleasing video. Because the video won't link to the music strongly with lyrics another way i am going to make the video and music link is by trying to get the shot changes to match the beat of music when it can, I'm hoping to achieve this more in the chorus of the song, when there is more shot changes because of the quicker pace. I feel like matching the beat of the song and the video gives a good effect and makes the video work better together as a whole. The music video won't have a lot of quick shot changes it will mainly be nice slow long shots, slowly panning around and taking the time to change but not on the screen for long enough that the viewer gets bored. I would like to include some nice slow motion shots in my video especially of some water because i think the effect of slow motion and water looks really good. I will try not shoot a lot of quick fast paced shots because it won't match the speed and tempo of the music. One shot i really want to include is a timelapse shot but the shot slowly panning which means i will still keep the effect o the long slow shots. Im hoping to mainly achieve a professional sharp look to my video, we have the equipment possible to achieve this and i believe this style of filming will fit the video better and look very good. I am also thinking about an alternative to the professional look and instead giving the video a more handheld shaky rugged messy style. I might mix the two of these styles because i believe that different parts of the video will fit each style. My video will be shot in the UK and also Iceland as i am fortunate to go their in  the tim i am filming the video.

Iceland - My idea for types of shots and things i will film in iceland are mainly aesthetic shots. I will try get shots that look really nice by using different techniques such as shallow depth of field. I want to shoot a lot of blues because this colour connotes to cold and winter and is a little thing that will link the video together a bit more. I also want to get some footage that represents a journey such as in a car looking out the window.

UK - In the uk i will be getting more footage of the artist josh, this will include performance footage and other stuff. I have visions of footage in a cold frosty car, iced lakes and in forests. There will be a little bit of performance in my video, mainly in the chorus section. The performance will be done outside and fit in this the rest of the video. The performance will be in nice looking places such as in a forest of by a fire at night. The performance will be completely stripped down so it is just Josh and a guitar.

My Pitch:

Second Pitch:

lll Show You Analysis

Opening shot, low angle tracking shot

Centrally framed shot. Long shot

Medium close up.

Long shot. Tracking shot.

Long shot.

Faded transition.

Tracking over the shoulder shot.

Close up.

Extreme long shot.

Long shot.

Shallow depth of field.

The reason behind the video:

Relationship between visuals and lyrics:
In the video, there is no evidence of the singer playing a character or delivering the words. Instead it is of the singer himself, exploring around without limitations. This does link however to the lyrics, as stated above it's about the singer, "being himself and living".  The video is a concept video, there is no narrative or performance.

Genre Characteristics:
Common characteristics include dance routines, vibrant and colourful strobe lighting and performances from the singer. They usually also follow some sort of narrative. This video however does not include dance routines, vibrant and colourful strobe lighting nor does it contain any performances. Therefore this video does't follow some of the general conventions of pop music videos.

Intertextuality:
This isn't visible in the music video. The meaning, as stated above, is about the singer enjoying life, aside from the pressures of the public and the media, and this was portrayed through the lyrics and evidence during the video.

Performance Style:
Lip syncing and performance isn't present. The camera follows the singer as he explores around Iceland (where the video is set). There is a range of static and move camera shots, shot variation is high. Verisimilitude is definitely present, there isn't any acting or script, its portrayed as the singer, and the camera man with a hand held camera. The style is very simplistic which provides good effect, a lot of the shots focus on the beauty of Iceland, with slow motion clips, and high angle shots achievable via a drone portraying the scenery with the singer visible, a lot of the time via a long shot or extreme shot.

Linear, closed narrative:
There's no narrative. The video doesn't follow any of Props, Todorov, Barthes, Levi Strauss or Laura Mulvey' theories.

Looking / mode of address:
The is one example of when the singer does directly look into the camera. The clip is a raw clip of the singer. This can create a sense of direct connection with the audience, using the gratifications theory, helping the singer to build a personal relationship with his fans.

Star Treatment:
The singer is definitely singled out as he is the only one present in the music video.

Audience in the video?
There aren't any representations of the audience within the video. There is a personal engagement with the audience as the clips are raw and unedited, its just the singer being himself which is very transparent, along with examples of the looking mode of address.

Representations:
Examples include,  gender, age, sexuality, ethnicity and nationality. These aren't covered in the video.

Male Gaze:
There are no females present in the music video, therefore Laura Mulvey theory is not used here.

Pace + any variation of pace:
The video is fairly balanced throughout, the editing and length of clips doesn't alter during the chorus or when the music becomes faster paced.


Shot variety, estimated number of shots and number of set ups:

• 39 shots
• 22 set ups
• Shot variation as stated at the beginning of this blog is fairly limited, the video uses mainly long shot and extreme long shots along with medium tracking shots of the singer. Drone shots are also present getting scenic shots of the location (Iceland) which is used as an establishing shot.

Effects:
Slow motion is used a lot. The opening clip is a great example of cinematography. Drone shots are also used to get high angle shots, another great effect for a good range of shots of the location (Iceland).

Location + Mise En Scene:
I feel that the locations importance is high. Due to the meaning behind the video, the location fits the scene well and the tone of the song.

Sub Culture:
The style of the singer is very unique, this is fairly conventional of pop music songs, originality and a distinctive brand image.

Notable shots and framing:

This shot is cleverly framed. It shows the singer looking out reflecting perhaps on past issues, or enjoying the peace away from his busy lifestyle given the fact he is one of the biggest stars in the music industry.

shot-type-productions.blogspot.co.uk

Follow You Analysis

'Follow You' is a Hard Rock song released in 2016 as a single from Bring Me The Horizon's fifth album 'Thats The Spirit'. In the video co-directed by lead singer Oliver Sykes and Frank Borin, there are a lot of death that coincide with the references to hell in the lyrics. This is very common in the Hard Rock genre and features prominently in Rock videos such as My Chemical Romance's 'Welcome to the Black Parade' video (directed by Samuel Bayer). The actor in the 'Follow You' video is not from the band, however still follows convention by miming the lyrics in certain parts of the song. The camera tracks the actor throughout the video, however the editing often cuts non-chronologically. This video has clearly had inspirations from Michael Jackson in the sense that it has a main character walking through the street dancing with what seems to be the end of the world around him. Also there are zombie like people in the video which is direct intertextuality to the Horror genre of film, as this video has been described by Emmy Mack from Music Feeds as "The whole thing is a God damn motherfucking horror movie. But at least its a blockbuster one.". No instruments are used in this video, this ma not be conventional for a Rock music video but it does emphasise its similarities to a horror film.

RELATIONSHIP BETWEEN VISUALS + LYRICS:

In this video there is a very direct link between the lyrics and the visuals. For example, "you can throw me to the flames", throughout this video buildings are presented as being on fire from the acts of violence. Also, "I will follow you 'cause I'm under your spell". The video portrays a character walking through rioting as if everything is fine when in reality it is not. This is band member Oliver Sykes portraying how he feels about love after he left his wife (emphasised by the opening title "love is blind, deaf and fucking dumb"). However, not all of the presentations of the lyrics are literal. It is clearly a fictional story that is based upon reality and presented in a fantasy way where zombies exist.

INTERTEXTUALITY:

There aren't any direct references to other productions, however there are clear links to other concepts that feature in genres such as horror. Oust noticeably the zombies and also the opening titles. The static sound found in old TVs used in-between clips often denotes an end of the world scenario.

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

The narrative is linear, however in some sections the editing portrays some of it in a non-chronological order. But for the majority it is shown in a linear narrative because it is similar to a Horror film. The actor does not look directly at the camera lens because we are following a narrative film and therefore should not break the fourth wall and avoids a relationship between the audience and character. There aren't any direct references to other productions, however there are clear links to other concepts that feature in genres such as horror. Oust noticeably the zombies and also the opening titles. The static sound found in old TVs used in-between clips often denotes an end of the world scenario.

PERFORMANCE STYLE:

Throughout the video the character is lip syncing the song and occasionally dances. The character is not performing it to the audience though but is more performing it internally to himself, almost like singing/dancing in front of a mirror. Some of the dancing isn't too typical to the genre, although it is passionate - as shown with the reach out to the sky when on top of the car. Contrastingly from the Michael Jackson video the dancing is very simple although they share the same concept of dancing through a street walking through mayhem with/to be with a girl.

LINEAR, CLOSED NARRATIVE?:

The narrative is a linear narrative that is followed from one end of the street to the other. It is clear when relating the video to the lyrics the story that the directors are portraying. The main character is walking 'blindly' through 'hell' to get to a girl we assume he is in a relationship with but it is not certain that the love he feels for her is reciprocated. We almost get a sense that it is a closed narrative at the end but also we are left with many questions. The way the camera pans back and upwards on the door closing makes us wonder what happened when he went in her house, did he survive? Secondly, what happened to the rest of the world? Was it the rest of the world? Was everything resolved? But for he most part the story of the character was fairly closed at the end of the video.

LOOKING/MODE OF ADDRESS:

There are no attempts to address the audience in this video, the character doesn't look into the camera lens and does not appear in any on screen TVs or photographs. Thus keeping the relationship between the audience and character minimal in this sense. However, the audience can still develop a relationship with him as they may still relate to the story being told in the video.

STAR TREATMENT:

Throughout the video the main character is repeatedly in the centre of the shot and remains for the majority within the range of medium to close up in the shot. The actor playing the main character is not a band member and is also not a well known actor so he is not given anymore time on screen simply to promote the video.

AUDIENCE IN VID?:

It could be interpreted that the main character in this music video is a fan of the band as he has headphones on and dancing/lip syncing the lyrics. It could be someone who shares the emotions of the band but he is not a conventional fan of the band, often shown in live performance.

REPRESENTATIONS:

For the most part this video defies stereotypes for age and gender. For example, the older woman at the beginning of the video can be deducted to have brutally murdered the man on the floor in the living room. We can tell this because of the gun she is holding and the bullet wounds in the man's head. Contrastingly, the woman is also wearing very stereotypical clothes for a woman of her age. She is wearing loose trousers with a polo shirt. It is very much middle class middle age woman attire. Secondly, another way they avoid stereotypes is that the male main character is wearing make-up. He is wearing blue eyes shadow, this may be against the stereotype of men, however in Rock and Punk, this is not unconventional, many men wear make-up such as eye liner (also known as guy liner) and lipstick. The woman in this video appears to be a femme fatale character who is leading the main character on. She is using her beauty to 'drag him through hell' because she knows that he would do anything for him. It may be portrayed as a positive empowering thing for women, however it can also be seen as negative because it could potentially suggest that when women have the power over men they can take advantage.

PACE + ANY VARIATION OF PACE:

The intro begins with a very fast pace as there are jump cuts between scenes of violence, other gruesome images and the titles. Once again this will be another influence taken from the horror genre of film. However the first shot of the first 'scene' is around 20 seconds long as it is in slow motion and also a reverse pan. The shots following this are not as long but do range from 2-5 seconds which is still conventionally a long clip. This slows down the pace and matches the slow rhythm of the music. Continuing through the video the shots last around 2 seconds long which is more conventional for music videos as it suits a younger audience. Bring Me The Horizon fans are usually around the age of 18-30 so it makes logical sense to attempt to appeal to that audience. The shorter clips and fast pace editing keeps the attention on the video. This pace increases slightly during the chorus - some of the clips lasting less than 1 second. Finally, at the end of the video the pace returns to that of the first scene with clips lasting around 5 seconds and the last clip lasting about 8 seconds.

SHOT VARIETY + NO. OF SETUPS:

The shot variety in the video was limited. However, there were around 23 different setups. All the setups are either in the same street or in a house for a couple of shots. Also, there is a lot of use of CGI in the video so they did not have to spend too much time and money on creating props such as a crashing plane.

ESTIMATED NO. OF SHOTS:

112 shots in 4 minutes and 49 seconds. At the beginning and end there are less shots but during the chorus the shots are shorter and also therefore more frequent. The fast paced editing matches the fast pace of the chorus, similarly with the slow tempo of the beginning and end.