Transcript
For my A2 media coursework i have had to create a main products which is a music video. This video is made for a song which i also had a hand in creating, this meant that i did not have to face any copyright issues or have to struggle when trying to get permission to use the song because i am also close friends with the artist. The song which the video was made for is called 'Hiding' by Josh Beattie and it is an acoustic singer songwriter track. I then also had to create a two side ancillary products which matched and linked with the music video so that they look like they come as a complete package which could be sold together. These two products were a digipak which is a type of packaging for CDs or DVDs and a magazine poster. The video fits into the genre conventions of 'Acoustic' and 'singer songwriter' as seen through the specific shot types and editing of the video using Premier Pro.
To create a group of products which look professional and work together well i had to carry out some external research into the forms and conventions of each individual product, music video, digipak and magazine advert. Iv studied multiple music videos which are categorised in the same genre as mine to analyse and understand the conventions which are used and to help me get a better understanding of what is done when creating acoustic music videos. When looking into the acoustic music videos i have noticed a couple of themes and styles which follow across them. One style is the slow editing and longer shots, rather than the video being cut a lot and the shots changing dramatically and quickly constantly throughout the video, the clips are edited more so that they last longer on the screen and the audience has time to study and appreciate the shot. The reason for this is that it matches the music a lot better than if there was fast editing and a heavy change in shots it wouldn't fit well with the songs because they are all much slower and peaceful rather than hectic. As well as following the forms and conventions of slow editing i also followed some other conventions which involved the editing. What i am focusing on is the transitions between shots. One video which i studied which was Lewis Watsons Hello Hello not all the shots were straight cuts but they used a cross fade to fade between them gradually, this would help link to the previous point with the slow editing. In another music video which i studied called Holocene by Bon Iver when some of the clips change they change on the beat or match part of the song was they change. This isnt done for every shot but is done when appropriate, i noticed this in my research and took from it in my own video. However I challenged conventions in my music video by including the artist performing with their instrument in the video. In most acoustic music videos the artist is usually included which i have done however they are very rarely seen actually playing any instrument instead they are just lip syncing. I decided to challenge this by featuring the artist performing the song with the instrument but no vocal lip syncing
To expand and further my knowledge with the conventions of Digipaks and magazine adverts i researched into similar products to find out what would help me to create the most professional and appropriate products. I continued to look at the typical conventions for digipaks throughout the design process for example, including the artists name in a appropriate size and font being easy to notice and read, a reasonable tracklist which is also clear for someone to understand and also publishing and copyright information, the logo of the record label which the artist is signed to. The artist which i used isnt signed to a label so to fill this gap i researched another artist which is similar to him and found out which label they are signed to and used their logo. As well as following the conventions i also had to make sure that the products matched, one way in which i did this was with a similar colour scheme which was used in all the products, this colour scheme links the products simply but with a strong effect.
Similarly to my digipak research i also looked into the codes and conventions which are included in magazine adverts. I created my magazine advert and tried to follow the conventions for the genre i was following throughout the process. These conventions include the appropriate titles and font sizes, relevant images which are clear and bold, in the image i also included the artist, reviews from reliable and relevant sources for this i used NME magazine and Fader magazine, information of where to get additional information, link to official website. As well as this i also looked at other magazine posters from different genres to widen my knowledge about magazine adverts and see what was done in different genres to see if anything crosses over.
In conclusion i believe that my products conform, challenge and develop the conventions of real media products but are also fitting to what i believed was appropriate based off external research.
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