'What have you learnt from your audience feedback'
It was important for me to get feedback on my main video and ancillary products because this helped me develop and create better products because i learnt what worked well and what could be done better and changed through feedback from my target audience. I created a questionnaire which i sent to people i know who fit into my target audience. By doing this it resulted in me gaining 13 responses which i am able to analyse.
The first question that i asked was 'What is your gender?' I asked this question to understand the demographics of the people who answered my questionnaire and to see if they fit my target audience. When i was researching into a similar artist to my own (Ben Howard) i looked at their target audience and what type of people listened to his music. I found that the people who listen to his type of music (acoustic) were female. Looking at my results which is 53% male and 46% female my results are not an accurate reflection of the target audience of the artist, however i still have managed to gain a fair amount of female responses. The research said that 25% men listen to him this means that the responses can still be used properly and still give a representative response. If i was to carry out my questionnaire again i would aim to get more female responses so that the overall responses were more similar to my research.
The second question which i asked was 'What is your age?' again this is another question to understand the demographics of the people who i asked and to see if they fit my target audience. When i researched Ben Howard i found that his audiences age was young and the majority is based in the 18-24 bracket. This is why i put the 18-24 bracket in my questionnaire to get a clear indicator of the age rathe than it being a larger bracket which wouldn't be as clear. My results found that everyone who answered was in this age bracket which means my results do directly represent the target audience for the artist. This is good because the answers i will receive in the rest of the questions will be valid and important rather than if someone in the age bracket of 65-74 answering which wouldn't have been as important because this isn't close to the primary target audience.
This question is asking how well they thought all the products worked together. I wanted to see if the audience felt like they all matched and could see them as a whole package rather then seeing themas separate products which don't have any correlation. It was very important that they all the products matched together because if they didnt this would make the all of them feel unprofessional and sloppy. As you can see with the results i got 100% of responses believed that the products had a strong continuity or above meaning that none of them thought the products didn't work well together, i am happy with the results i got from this question. It wasn't too difficult making all the products match. The reason for this was because while i was filming for the video i was also focused on what would look good for my ancillary products, this is why as i was filming i was also taking lots of photos. Doing this meant i had lots of photos which were taken at the same time and place as the video therefore the video would definitely match my other products and the digipak and magazine advert would also directly match. As i can see form my audience feedback this tactic worked and they believed that all my products link together well.
For my video i was aiming to follow the conventions of the acoustic music videos, so asking this question it was important that i got the responses which i wished for because otherwise i wouldn't have been successful. 76% of my responses agreed fully that the video follows the conventions ann the rest said in parts, none of my responses said no which i believe is successful. I was hoping if i got any no responses this would point out any parts of they video that completely went against conventions which i didn't notice but there are none meaning that there was nothing i missed out or didn't spot in my video.
Another quick question i asked was if the audience thought that the video fit the song. This question was asked simply to find out if the video actually worked and that it didn't look out of place or that it should be a video for a different song. The response was 100% positive therefore everyone thought that the video was good for the song and worked well with it which means that the overall video is successful in my opinion. Because a music video is made to work well together with the song and if this doesn't work then it doesn't matter about any of the other aspects because it didn't complete the main one. I am happy with the results of this question because it mean that the video was successful overall.
I asked the question how professional does digipak and magazine cover look. I asked this because throughout the process of creating my digipak and magazine cover i was aiming to make them look as professional as possible rather them obviously looking like they were an A-level media product created by and A-level student. 66% of the responses said that they thought the products looked professional and the other 33% were halfway between not at all and very. I am happy with this outcome because it shows that some people believed we did a good job with out products. I can understand the other responses for them not thinking the score deserved to be higher. When shooting the photographs for the ancillary products i was doing this at the same time as the filming so i was switching between the different modes and i was focused more on getting the good shots rather than the photographs. I think this was a mistake of mine. If i had done the filming and then took photographs separately i would have got more professional photos because my concentration would have solely been focused on them. I could have also allocated a completely separate day to shoot for the ancillary products which again would have resulted all my attention being on making the photos look as professional as possible, so if i was to do this again i would have chosen one of these options which would have hopefully make the other 33% tick the higher categories.
I asked this question so i could see what people liked about the video and if there was anything i could improve about what they liked and also what i didn't have to alter and what else to focus on. 5 responses just said that they liked it without leaving a response which is good because it is all positive feedback.
The other 8 responses left a comment. The two of the comments were about how they liked that the video and song fit together and felt connected. Because i didn't have a narrative in my video i though it would be quite difficult to get the video and song to feel like they worked together. I used a number of different ways to do this such as transitions, making the shots change at the same time as the beat. I am happy that this worked to make the viewer think that they felt connected. Another response was that they liked how i included the artist performing, i did this because it follows conventions to include the artist in the video especially playing an instrument, its good that the response was that they liked a feature i included to follow conventions.
This question was to counter the previous one, it was to see if the audience had any recommendations or if they wanted any changes to be made in the video which they would think would add to it and make it better. The responses which i got from the questionnaire were at different times so some of the things which were said have already been fixed or added when i got to analysing the data. An example of this is two people said the thought the video needed colour correcting, these respondents must have seen an older rough cut rather than one of the recent ones when they answered. One other response was that they thought when there is a shot of the artist and you can hear him singing it isn't clear if you can see him singing, i tried to avoid this by shooting behind the artist so you cant see his mouth, this was successful in the second part of the video but not too much in first half. This is something i would find quite difficult to fit because it means reshooting and after getting this response everything has been finalised, but they mentioned that you can only notice this error if you are trying to look out for mistakes so it isn't that much of a big deal.
Altogether i am very happy with the audience feedback that i received for my music video and my ancillary products. I have learned that is important to get audience feedback throughout the process constantly so you can keep changing and adapting while in the process rather than at the end when it is finalised. If i was to complete my research again i would focus on getting more female responses to match my target audience more but this wasn't much of a problem because of the age bracket of the responses i got. I would also try to get the responses form my secondary target audience to see what they thought
This question is asking how well they thought all the products worked together. I wanted to see if the audience felt like they all matched and could see them as a whole package rather then seeing themas separate products which don't have any correlation. It was very important that they all the products matched together because if they didnt this would make the all of them feel unprofessional and sloppy. As you can see with the results i got 100% of responses believed that the products had a strong continuity or above meaning that none of them thought the products didn't work well together, i am happy with the results i got from this question. It wasn't too difficult making all the products match. The reason for this was because while i was filming for the video i was also focused on what would look good for my ancillary products, this is why as i was filming i was also taking lots of photos. Doing this meant i had lots of photos which were taken at the same time and place as the video therefore the video would definitely match my other products and the digipak and magazine advert would also directly match. As i can see form my audience feedback this tactic worked and they believed that all my products link together well.
For my video i was aiming to follow the conventions of the acoustic music videos, so asking this question it was important that i got the responses which i wished for because otherwise i wouldn't have been successful. 76% of my responses agreed fully that the video follows the conventions ann the rest said in parts, none of my responses said no which i believe is successful. I was hoping if i got any no responses this would point out any parts of they video that completely went against conventions which i didn't notice but there are none meaning that there was nothing i missed out or didn't spot in my video.
The other 8 responses left a comment. The two of the comments were about how they liked that the video and song fit together and felt connected. Because i didn't have a narrative in my video i though it would be quite difficult to get the video and song to feel like they worked together. I used a number of different ways to do this such as transitions, making the shots change at the same time as the beat. I am happy that this worked to make the viewer think that they felt connected. Another response was that they liked how i included the artist performing, i did this because it follows conventions to include the artist in the video especially playing an instrument, its good that the response was that they liked a feature i included to follow conventions.
Altogether i am very happy with the audience feedback that i received for my music video and my ancillary products. I have learned that is important to get audience feedback throughout the process constantly so you can keep changing and adapting while in the process rather than at the end when it is finalised. If i was to complete my research again i would focus on getting more female responses to match my target audience more but this wasn't much of a problem because of the age bracket of the responses i got. I would also try to get the responses form my secondary target audience to see what they thought
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